Dental Art on Canvas!

When it comes to marketing your dental practice and the services you offer, a dentist website, dental postcards, or Internet dental marketing are the tools that you most likely think about and concentrate on, and they definitely  are an essential part of dental marketing.

But don’t forget about the walls in your dental practice…they provide you with a wide canvas of opportunities by using dental office art and dental office posters to communicate with your patients, people who come with patients to appointments, or potential patients that come to your office.

Dental office artwork can provide information, appealingly promote different treatments you offer, and showcase the ‘before’ and ‘after’ effects of cosmetic dentistry. But office artwork can also be used to create relaxation when a patient is in the dental chair, evoke a sense of humor for those who may be a little nervous, and add a professional, yet friendly feel to the atmosphere in your practice.

When it comes to a dental practice, typical office posters or office art should be bypassed as office décor. While they can add eye appeal and décor, the same thing can be accomplished by using dental office artwork that is specifically designed for dentists and their patients because while they can add eye appeal and décor to your office, they also subtly send out the messages you want to convey.

Marketing is a necessary part of any dental practice that wants to grow and thrive, and every aspect of your business and your office can be used to help you promote the services you offer — even your wall art.

Have you ever wondered why some dental practices are successful and some, even those in close proximity in location, aren’t?

It’s actually pretty simple. The busy practices are ones that people know about either from dental websites, dental advertising, postcard marketing, dental newsletters, or other forms of marketing for dentists that will help potential clients know about them and their services.

While the face of marketing has changed considerably with the Internet, the need for marketing is just as strong now as it has ever been. Many dentists, just like other business owners, can become overwhelmed with the mere thought of promoting their practices, but thank goodness there are businesses like dental marketing companies that specialize in promoting dental practices and know everything there is to know about marketing for dentists. In the same way that people come to you when their teeth need fixing, dentists should find a marketing consultant when their practice needs more business.

If your dental practice is one that needs more business – seriously look at your dental practice marketing and the methods that you are currently using to let the buying public know that you exist. Then find a marketing consulting company that can help you plan and execute a marketing campaign. You’ll really be amazed at the difference that good marketing can make.

Care First Dental Team Logo

Does a dental practice really need a logo? The answer is yes! Logos are visual symbols that people begin to associate with your business and while a picture is worth a thousand words, a logo is probably worth five thousand words.

Business logo designs are a strong part of any business’s overall marketing.  Just think about business logo designs that say just as much visually as the word ever would – the apple with the chunk out of the side, the Nike checkmark, the green circle with Starbucks coffee in the center—all of those visuals help us immediately think about and connect with a product.

On a smaller scale, your dental logo design, once it is created and marketed well, will help bring your practice into the minds of your patients and potential patients.

While a logo design might sound like a simple project, it’s not. Because of the impact that a logo can have on marketing your practice, a custom logo design is an essential part of marketing — from Internet dental marketing on dental office websites, to dental advertisements, to marketing postcards and marketing brochures.

Logo design companies or a singular logo designer can help you create a logo for your dental practice that will reflect your practice and start putting a visual symbol of your practice in the minds of your patients and potential patients.

If you currently don’t have a logo for your dental practice or your logo isn’t reflecting your business in an appealing, positive way, your next step should be to find a logo design business that can help you fix the problem. Just like a person who has a toothache needs a dentist, a dental practice without a logo needs a logo designer.

And, while newsletters may sometime seem like wasted effort, if your patient newsletter provides the people who come to you for their dental care with dental patient education, you are enriching their lives by helping them take better care of their oral health. This effort can in turn build a connection and loyalty to you and your practice, which is your ultimate goal because retaining the patients you have is as important for your business health as marketing for new patients.

Other ways that you can stay in touch and subtly market to the patients who have already come to you for dental care is through a dental business card they can carry in their purse or wallet, dental postcards that remind them of appointments, appointment cards which assist them in easily remembering their next appointment and recall cards that remind them it’s time to make an appointment for their next six month checkup.

We all want to be remembered and appreciated as people and patients or customers. And,  those businesses that take time to assist, connect, and care about the people who already purchase their products and services will retain a higher percentage of that business than those who take it for granted.

There are a myriad of levels of accomplishment for businesses, and it’s important that we stop and celebrate each level as we attain them. Whether it is a referral or testimonial from a customer or client, or kudos from other businesses or organizations, each “pat on the back” helps us keep moving forward in providing the products and services that we provide to the buying public.

Galaxy Marketing Solutions just received a large kudos when we made it onto the Inc 500 list of America’s Fastest Growing Private Companies. We’re number 112 and will be going to the conference in Washington D.C. during the week of September 19^th to receive our award. Needless to say, we’re feeling a lot of excitement and a sense of accomplishment.

Jyrki Ikonen, CEO

Yet, while we definitely celebrate and relish this recognition, we also understand the dedication, energy, and work that went into becoming an Inc 500 Company. And while we will stop, take a deep breath, and congratulate each and every team member who brought us to this level of achievement, we’ll also keep moving forward and strive for the compliments and acknowledgement of the buying public that we serve.

You may use our extensive photo library free of charge; however in the event your project needs a photo we do not have and we have to purchase one, the extra charge for you will be $ 50‐400.

Any photo shop work (altering and customizing photographs) or custom photography is not included. The design fee includes two rounds of changes, which is enough for most design projects. Each additional round after that is $ 100. You can also fax or mail in a check. We do not collect any taxes from out‐of‐state clients and they are entirely your responsibility if any are due. Florida clients add 7 % sales tax.

Shipping and handling will be invoiced separately.

By clicking the order button below, you accept and agree to the above terms and conditions.

You may use our extensive photo library free of charge; however in the event your project needs a photo we do not have and we have to purchase one, the extra charge for you will be $ 50‐400.

Any photo shop work (altering and customizing photographs) or custom photography is not included. The design fee includes two rounds of changes, which is enough for most design projects. Each additional round after that is $ 100. You can also fax or mail in a check. We do not collect any taxes from out‐of‐state clients and they are entirely your responsibility if any are due. Florida clients add 7 % sales tax.

Shipping and handling will be invoiced separately.

By clicking the order button below, you accept and agree to the above terms and conditions.

The package includes:

• 5,000 folding Care‐Enough‐to‐Share cards, full‐color both sides, 4.25 X 6 size, high‐gloss front, custom designed
• 10 Office Posters, five 8.5 X 11 size and five 11x14” size suitable for framing and hanging around your office promoting your patient referral program, custom designed
• 1,000 personalized Thank‐You Notes and Envelopes
• Detailed instructions based on successful and proven patterns
• Free unlimited phone and email support

Important Information – Please Read

You may use our extensive photo library free of charge; however in the event your project needs a photo we do not have and we have to purchase one, the extra charge for you will be $50‐400. Any photo shop work (altering and customizing photographs) or custom photography is not included. The design fee includes two rounds of changes, which is enough for most design projects. Each additional round after that is $100. We do not collect any taxes from out‐of-state clients and they are entirely your responsibility if any are due. Florida clients add sales tax.

Shipping and handling will be invoiced separately. Please note that we do not issue refunds for any reason. We will correct any errors of ours in printing or design by reprinting at our expense. No guarantees on results. You assume all the risks and responsibilities on your business and marketing, including any state law, dental board or insurance advertising violations.

By clicking the order button below, you accept and agree to the above terms and conditions.

At Galaxy Marketing, we work with our clients to get their patients surveyed and find out what it is they need and want from a dentist. With that information we are better armed to create promotional materials that will get your prospective new patients’ attention and get them to call!

“Our change to Galaxy has caused the phone to ring more than ever before and our New Patient numbers are climbing. If you are looking for a marketing company that can precisely pin-point and deliver your target audience then Galaxy Marketing Solutions is your answer.”- Dr. Ron Calcutt

Especially effective in service-based businesses, the goal in relationship-based or referral marketing is to motivate people to tell their friends, family, and co-workers about you and your practice. And while some word-of-mouth marketing happens naturally when people are happy with a business or professional whose services they use, creating a referral marketing strategy takes word-of-mouth referrals from a ‘maybe they’ll happen’ approach to an important component of your overall marketing plan. The fact is that repeat referrals are not a coincidence but a well planned marketing approach.

When designing your referral marketing strategy, the most important step you can take is to create a structured and systematic process that will capture the word-of-mouth potential from your patients. Your approach needs to inform, promote, reward, and encourage your patients to talk about you and your practice and to offer them benefits when they do.

And while there are several approaches that can be taken to instigate referrals, “Care-to-Share” cards have been shown to be one of the most powerful because they incorporate a “personal touch” into the marketing process. These specially designed cards encourage your patients to talk about your practice to others and make it beneficial to both of them when they do.

Contrary to an all too common belief, marketing plans and strategies don’t have to be expensive, and Care-to-Share Cards are a good example of that. Whether they are designed as a part of a brochure, a stand-alone post card, a tent-style card, or even a magnet that people can put on their refrigerators, the Care-to-Share Card approach encourages your patients to talk about you and your practice.  By giving them the card, you are providing them with a reason to talk about you and to refer you.

Your already established patients can be your strongest and most effective marketing tools – like having a large sales force out in the community promoting you and your business – and can be easily and effectively encouraged and motivated by simply bringing the opportunity and advantages to their attention. And that’s where Care-to-Share cards come into the picture. Whether you have them on the counter where they check in, hand them out individually to patients after their appointments or put them into a patient “thank you” bag with other goodies, getting Care-to-Share Cards into the hands of the people who already know all about you and your services is the first step in activating a strong word-of-mouth referral program.