Dental Marketing Consultant for Dental Marketing Solutions

A proactive marketing plan which includes the setting up of an account, initially with Google so that when someone searching for your services sees your website listed in the “Sponsored Links” portion of Google, and clicks on your link, they will be directed straight to a specific page (a Landing Page) that will give them information about your company and the specific services you provide and encourage a “click through.”

Landing pages are pages the user will come to when they click on the “Sponsored Link” and are designed specifically to direct the user to “click through” to your site and make contact.

Using marketing for a specific targeted area makes your marketing dollar go much further, and still reaches your “local targeted demographic.”

This WILL get action, but not guarantee leads. If a person clicks through to the client’s site, it’s up to the page on which they land to generate  enough interest to get the user to contact the Dentist, (email or phone) so that is part of what we can deliver, i.e. “landing page” creation that will generate contacts. Pay-Per-Click campaigns requires two stages:

a.    Setup, which includes research as to what search terms are best to promote to get the site noticed, as well as how much others in the same area are paying for pay-per-clicks.

b.    Monthly maintenance, which includes the monitoring of the pay-per-click account, changing prices paid for keywords etc... as well as a monthly report on the full activity of the pay-per-click campaign, here we work with he client as necessary to make sure we’re getting the best results possible.

c.    It’s very important to understand that there is an additional fee that the client is responsible for, and that is the cost of the “clicks” that occur in a month.  We will require a credit card from the client to setup the Google account, and Google will bill the credit card as “clicks” occur. A maximum  amount for the month, and so the client does have a limited liability.