Dental Marketing Consultant for Dental Marketing Solutions

You Need a Website If you have one, we will edit and update your homepage to include the most critical components to create response. If you do not have one, we willdesign one for you that has all the important features built in.

Website Optimization This includes a thorough review of your website, followed by optimization of specific pages of your website to help increase the potential of search engines, such as Google, Yahoo etc... to rank your website higher in their search engine indexes.

This includes the research of what “keyword” search terms would be most used by those searching for your services, then the inclusion of those keywords in the optimization of the suggested pages.

Pay-Per-Click Campaigns A proactive marketing plan which includes the setting up of an account, initially with Google so that when someone searching for your services sees your website listed in the “Sponsored Links” portion of Google, and clicks on your link, they will be directed straight to a specific page (a Landing Page) that will give them information about your company and the specific services you provide and encourage a “click through.”

Landing pages are pages the user will come to when they click on the “Sponsored Link” and are designed specifically to direct the user to “click through” to your site and make contact.

Using marketing for a specific targeted area makes your marketing dollar go much further, and still reaches your “local targeted demographic.”

This WILL get action, but not guarantee leads. If a person clicks through to the client’s site, it’s up to the page on which they land to generate  enough interest to get the user to contact the Dentist, (email or phone) so that is part of what we can deliver, i.e. “landing page” creation that will generate contacts. Pay-Per-Click campaigns requires two stages:

a.    Setup, which includes research as to what search terms are best to promote to get the site noticed, as well as how much others in the same area are paying for pay-per-clicks.

b.    Monthly maintenance, which includes the monitoring of the pay-per-click account, changing prices paid for keywords etc... as well as a monthly report on the full activity of the pay-per-click campaign, here we work with he client as necessary to make sure we’re getting the best results possible.

c.    It’s very important to understand that there is an additional fee that the client is responsible for, and that is the cost of the “clicks” that occur in a month.  We will require a credit card from the client to setup the Google account, and Google will bill the credit card as “clicks” occur. A maximum  amount for the month, and so the client does have a limited liability.

Link Generation One of the most important factors in raising the rank of your website in search engine indexes, is the links “TO” your site. which verifies to Google that your site is relevant, popular and encourages the higher ranking of your site in the Google “organic” listings.

We have writers who will write articles that will have relevance to Dentistry in general, and references to the your dental office.

The article will then be submitted to services that distribute articles broadly throughout the internet and generate "back-links" to the your website. These articles can then be added to the website so the website continues to grow and stay current. Our recommendation is to do 2 - 3 articles per month to continue to develop these “back-links” and increase the branding of your practice.

Directory listings are one of the most effective ways to get your practice attention on the internet.

Some directories are free, and some have a fee to list your practice.

We utilize both paid and free directories to get your practice more attention, which helps the ranking of your practice website on the search engines.

We will consult with you on the directories that we feel will give you the most “bang for the buck” resulting in more conversions and new patients for your practice.